Following in the likes of Twitter and most recently Facebook, Tumblr has announced that by the end of today, they’ll be adding the ability to stream live video to followers to their already pretty long list of ways of sharing media. A blog post on the social platform confirms the news which, by the way, was written by Tumblr’s staff, so you know it’s legit.
By the end of today, you’ll be able to broadcast yourself directly into your followers’ dashboards. And they’ll be able to broadcast themselves directly into yours. We trust you all to be beautiful, weird, compelling, and just generally Tumblr about this whole thing.
But why does Tumblr have to jump on the bandwagon of live video streaming?One reason might be because since Tumblr already has so much built into their micro-blogging platform, users may only want/need to use this app. However, when they want to share a special moment and stream it live, they have to jump out of the app they’re currently in (likely Tumblr) and launch another. So it looks like Tumblr has noticed this inconvenience and is trying to make the experience more simple and less work-heavy. So really, if you look at it this way, they’re not really competing with the likes of Periscope or even Facebook’s live feature since it’s just a feature inside their app.
Otherwise…yup, Tumblr’s competing.
Tumblr states in their post how you’ll be able to stream live video through their app whether you’re on iOS or Android.