The Next Competitor in the Live Video Streaming Game is… Tumblr

Following in the likes of Twitter and most recently Facebook, Tumblr has announced that by the end of today, they’ll be adding the ability to stream live video to followers to their already pretty long list of ways of sharing media. A blog post on the social platform confirms the news which, by the way, was written by Tumblr’s staff, so you know it’s legit.

By the end of today, you’ll be able to broadcast yourself directly into your followers’ dashboards. And they’ll be able to broadcast themselves directly into yours. We trust you all to be beautiful, weird, compelling, and just generally Tumblr about this whole thing.

But why does Tumblr have to jump on the bandwagon of live video streaming?One reason might be because since Tumblr already has so much built into their micro-blogging platform, users may only want/need to use this app. However, when they want to share a special moment and stream it live, they have to jump out of the app they’re currently in (likely Tumblr) and launch another. So it looks like Tumblr has noticed this inconvenience and is trying to make the experience more simple and less work-heavy. So really, if you look at it this way, they’re not really competing with the likes of Periscope or even Facebook’s live feature since it’s just a feature inside their app.

Otherwise…yup, Tumblr’s competing.

Tumblr states  in their post how you’ll be able to stream live video through their app whether you’re on iOS or Android.

Crucial details and compelling miscellany:

  • You can post live videos through YouNow (iOSAndroid), Kanvas (iOSAndroid), Upclose (iOSAndroid) and YouTube(Android-ready right now, iOS-ready in a few days). How? Here’s how.
  • They can be reblogged like any other post. Which is wild.
  • They stick around after you shoot them, and can be enjoyed in the future as well as the present.
  • We’ll notify you when anyone you follow goes live. And we’ll pin their video to the top of your dashboard. Wouldn’t want you to miss anything, after all.

In addition, a full schedule of the first live video streams being held on Tumblr has also been unveiled, with one event being from the surface of Mars.

We’ll be broadcasting some live entertainment later today right here on the good ol’ staff Tumblr. It’s going to go down like this (all times Eastern):

  • 4:00 p.m. Opening remarks live from the surface of Mars
  • 4:10 p.m. We will make Things Organized Neatly organize things neatly
  • 4:15 p.m. You will Answer Time live with @adamjk
  • 4:30 p.m. We will inflate a very big thing in a very small room
  • 4:45 p.m. A Harlem Globetrotter will teach you how to basketball
  • 5:00 p.m. You will learn the metaphysical truth about your Tumblr
  • 5:30 p.m. Closing remarks

Should be delightful. See you there!


We’ll let you know if we get any additional information about Tumblr’s new live streaming capability by updating this article.

Source: Tumblr