The Great Carrier Battle has been taking place for quite some time now, so it only makes sense for some seriously crazy promotions and deals to pop up here and there. This new promo by the Magenta carrier known as T-Mobile is no exception.
Over on their website, the carrier has announced that if current AT&T customers make the switch to their network, sign up for T-Mobile ONE, bring over their current phone number, and activate two lines, the Uncarrier will give them 12 months of free DirecTV NOW to enjoy on their Binge On platform, a feature that doesn’t gobble up data while streaming online content. Clearly, you can see just how ironic this deal is as you’re getting something for free from AT&T if you leave AT&T.
Huh, that’s a good headline.
Here’s how John Legere, CEO and president of T-Mobile, described the new promotion.
“AT&T wants you to think DIRECTV is theirs exclusively, but that’s a load of crap. Both DIRECTV NOW and the DIRECTV apps stream free on T-Mobile with a faster, more advanced network that covers nearly every American,” said John Legere, president and CEO of T-Mobile. “AT&T is so distracted by their new businesses and DIRECTV that they continue to ignore their 110 million wireless customers. Luckily, the Un-carrier’s here to show them how to actually take care of customers!”
For those looking for technical details regarding the deal, T-Mobile will credit you $35 per month on your bill for DirecTV NOW for a year. Unfortunately, this is only enough money to cover the chintzy Live a Little plan which doesn’t include perks such as HBO and Cinemax. In addition, only “60+” channels are included, so your content library won’t be as extensive as you may have originally hoped on this ‘free’ plan.
All in all, this promotion is obviously trolling AT&T by giving one of the company’s newest assets away for free to customers who leave the network. However, it may have benefits such as being good for those who can’t get AT&T’s wireless signal where they live but do get T-Mobile’s and won’t leave DirecTV in the dust. Unfortunately, this is the only case scenario I can come up with, but you get the point. If not, just read T-Mobile’s full press release about the promo below.
T-Mobile Offers DIRECTV NOW for FREE – Helps AT&T Customers Cut the (Cable & Carrier) Cords
Tis the season to switch and save! AT&T customers can get a FREE year of
DIRECTV NOW – a $420 value – on a faster, more advanced LTE network.Bellevue, Washington – December 15, 2016 – T-Mobile (NASDAQ: TMUS) today announced it is giving AT&T Wireless customers who switch to the Un-carrier with T-Mobile ONE a free year of DIRECTV NOW, a $420 value, starting tomorrow. For AT&T customers who feel trapped … or who are just tired of being ignored by the mega-carrier … or who just want to experience DIRECTV NOW on a faster, more advanced LTE network, now’s the time to make the switch to T-Mobile.
“AT&T wants you to think DIRECTV is theirs exclusively, but that’s a load of crap. Both DIRECTV NOW and the DIRECTV apps stream free on T-Mobile with a faster, more advanced network that covers nearly every American,” said John Legere, president and CEO of T-Mobile. “AT&T is so distracted by their new businesses and DIRECTV that they continue to ignore their 110 million wireless customers. Luckily, the Un-carrier’s here to show them how to actually take care of customers!”
To get a free year of DIRECTV NOW covered by T-Mobile, AT&T customers just need to activate two lines and bring their number to T-Mobile ONE. The Un-carrier will give you a $35 monthly bill credit, the monthly cost of DIRECTV NOW, for 12 months – up to $420 total – as long as your lines are active. And, even if you hate DIRECTV NOW (we offer no guarantees, since it’s an AT&T product after all), you still get unlimited LTE data on a faster, more advanced network – all at a better price. All you do is win, win, win.
And for Simple Choice customers, T-Mobile has also added DIRECTV NOW to Binge On – the Un-carrier’s ultra-popular video streaming initiative. With Binge On, eligible Simple Choice customers can watch up to 3x more from any video streaming source, and they can stream DIRECTV NOW – plus more than 100 other video apps including Netflix, Hulu, YouTube, DIRECTV and HBO Now – without ever using their high-speed data.
For more information, visit https://explore.t-mobile.com/switch-from-att-to-t-mobile
Video typically streams at 480p. On all plans, if congested, top 3% of data users (>28GB/mo.) may notice reduced speeds due to prioritization. Limited time offer; subject to change. Tax not included. Redeem by 2/16/17. Must be active and in good standing to receive credit. Allow 2 bill cycles. Not combinable with some offers (e.g. Carrier Freedom). 1/account/DIRECTV NOW subscription. Binge On: Qualifying plan required. Video provider may opt-out. You may disable at any time, but will lose benefits.
About T-Mobile
As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 69.4 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
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