Today, Sprint announced a new plan dubbed “iPhone Forever”. For just and extra $22/month on top of any individual unlimited plan or family shared pack, iPhone customers can get the newest iPhone at any time by trading in their current one to Sprint.
“We asked ourselves, ‘What could we do that would move our customers forward with the latest and greatest technology every day?’ said Marcelo Claure, Sprint CEO. “We decided: How awesome would it be if anytime customers don’t have the latest iPhone, they are eligible to upgrade, and have it be as simple as handing us your existing iPhone and picking up a new one – all included in your monthly rate.”
As 9to5Mac pointed out, “Sprint’s new plan seems to be reaction to recently introduced and improved offerings fromT-Mobile and others, while Sprint previously hadan “iPhone for Life” planthat offered yearly upgrades bundled with service plans.
“Sprint is positioning the new upgrade plan as competition for similar upgrade and leasing programs available through T-Mobile, AT&T, and Verizon. The company compared its iPhone Forever program with a $60 Unlimited plan to comparable plans with yearly upgrade options from the other guys.
“Sprint’s chart above uses a special $15 promotional price for its new iPhone Forever upgrade plan, but that price is only for those that trade-in an old smartphone for a new 16GB iPhone 6 to start off. Those users will pay $15/month for the iPhone Forever perk until their next upgrade, while everyone else will get the standard $22/month price.”