You Can Now Follow Hashtags on Instagram

Instagram is adding a new feature to its mobile apps today. As reported by The Verge, the social platform now lets you follow hashtags much like you would a person or brand. You can simply look up a hashtag like you would normally, and at the top of the page, you’ll be offered to follow it to see posts that include the tag in your main feed. It’s another way to perfectly curate what type of content you wanna see when scrolling through the app.

Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.

It’s also worth pointing out that if you have your account set to private, only your verified followers will be able to see what hashtags you follow. Both followed hastags and people will be viewable in the same interface as you’re used to.

It’s currently rolling out to both iOS and Android users.