Apple Store Officially Down Ahead of iPhone X Event

Apple has taken down its store ahead of its event at the Steve Jobs Theater later today. The message “We’ll be back” is found on the page in many different languages depending on which you speak. At about 3 PM ET/12 PM PT, you can expect things to go live once again but with new listings for Apple’s fresh products.

We already wrote up a piece about what to expect at and how to watch Apple’s big event today, but in a nutshell, we’re looking at the 10th-anniversary iPhone X (Edition), new Apple Watch Series 3 with LTE, 4K Apple TV, and possibly a seventh-generation iPod touch. We’ll be covering everything Apple announces here at Matridox so stay tuned.