Samsung Unveils Plans for 43-inch Model of its Frame TV

Samsung stated today during IFA 2017 that they plan to introduce a 43-inch version of its new and unique television they call The Frame. We don’t know how much it’ll cost or when it’ll be released, but at least we know it exists.

Back at CES, Samsung unveiled the initial versions of The Frame which came in 55- and 65-inch sizes. It features 4K Ultra HD picture quality and exhibits artwork and photographs via “Art Mode” while not in use. Users can choose from 100 pieces of artwork to display on their television from what the company calls the “Samsung Collection” which is curated from 37 world-renowned artists and photographers. Ten categories are available to choose from, including Landscapes, Architecture, Wild Life, Drawing, Digital Art, Action, Still Life, Patterns, Urban Abstract and From Above. To compensate for the changing artwork, Samsung also allows users to change the borders around The Frame with other finishes including white, beige and walnut shades of real wood. Of course, since these cost $199, it’s a pretty big investment especially when you consider you would have to spend at least $1,999 for the TV itself.

This special television is also outfitted with Samsung’s new Invisible Connection cable and No Gap Wall Mount. The former will eliminate the need to see any standard wires or cables as it features one, single, transparent cable for connecting peripherals and power, while the latter allows the TV to sit flush with your wall for improved presentation. You can also opt for Samsung’s Studio Stand which looks like an artist’s easel if you don’t feel like mounting this guy on your wall.

Finally, a brightness sensor will optimize the picture quality of The Frame to better suit the room you set it up in. Think of it similar to how Apple’s True Tone technology works on their iPads.

We’ll let you know when we gain new insight on the 43-inch Frame.