According to Bloomberg who released a report today, Apple has entered production of their highly rumored Siri-powered home speaker, a direct competitor to the Amazon Echo and Google Home. The company is expected to unveil the smart home accessory next Monday during WWDC alongside new MacBooks.
Of course, even though production has started and the announcement is just around the corner, that doesn’t mean the release date is fast approaching as well. In fact, current rumors still suggest the Siri speaker will launch later this year at an unknown time. Ideally, with an announcement at WWDC, the device could land on store shelves at some point in September possibly alongside the next iPhones, but this is only a guess. Therefore, we’ll just have to sit tight and see what happens.
As for specifics surrounding the device itself, Bloomberg reports Apple will pour most of its focus into sound quality of the Siri speaker by using “virtual surround sound technology ” and “more advanced acoustics” when compared to competitors’ devices. Other reports suggest the device will feature a design similar to the current-gen Mac Pro but with a mesh-type outer layer. This sounds similar to what Amazon is doing with the Echo, but at least it won’t look like an air freshener.
In addition, Apple may also allow third parties to develop upon the company’s in-house speaker. Similar to how they opened Siri to developers, the Cupertino giant may also let developers like Facebook or Netflix allow for parts of their services to be activated via Siri and your voice. This is very similar to what Google Home and Amazon Echo can already do, although it wouldn’t come as a surprise.