Update: Apple has confirmed that they’ve teamed up with Musical.ly in a now-deleted tweet. We’ll keep you posted on any further developments.
Update 2: Apple has tweeted once again from their Apple Music Twitter account about the partnership, but this time they haven’t taken down the tweet. Therefore, the feature is officially official. You can connect your Apple Music account to your Musical.ly by going to the Song page in the app on iOS and Android.
Original article: Apple has reportedly signed off on a deal with popular music video creating platform Musical.ly to supply the app with their song clips, according to Recode. Currently, Musical.ly uses British-based 7digital for their content library. But now, it looks like the app will have two different content suppliers.
If you’re unfamiliar with Musical.ly, you have a good reason to be. It’s an app you can download to create mini music and comedic videos that basically used only by teenagers. In fact, a majority of its 100 million users happen to fall into this category. Musical.ly also saw a giant spike in young users last year, with the platform gathering $100 million which gives it enough for a $500 million evaluation. Obviously, this app is more for those Snapchatters out there or who know what a Minion is, so this news isn’t as major as you may think.
It is important, however. While Apple will be supplying Musical.ly with song clips for shorter videos, it’ll also allow Apple Music subscribers to listen to full-length tracks via the platform. The company will promote this feature to both freemium and paying teens and hopefully convince the former to subscribe to their service for $9.99/month.
Apple will also help Musical.ly grow instantly. With the deal, the former will bring the latter into 30 more countries, therefore totaling the number of Musical.ly’s territories to 120.
All in all, this deal looks to be pretty beneficial both ways. I can’t see more users actually using the platform thanks to Apple Music integration, but it would make sense to see a small bump in statistics next month.