Apple on iPhone’s 10th Anniversary: “The Best is Yet to Come”

Today marks the tenth anniversary since the first iPhone made its debut at Macworld 2007. The late CEO and founder of Apple, Steve Jobs, personally unveiled the product and described it as “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device” all wrapped up into one portable package. He went on to demonstrate various features of the iPhone like scrolling with just your finger directly on the screen, being able to listen to your entire music library much like an iPod, making/sending and receiving phone calls, text messages, and emails, and even browse the web on a big 3.5-inch display. Of course, much has changed since then as time passed, but since it’s always fun to reminisce, you can check out Jobs giving the world the first official peek at the iPhone in the video below.

Apple’s senior president of marketing Phil Schiller released a statement via a press release sharing his amazement at how far the iPhone has come in the past ten years.

“It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone is how we make voice and FaceTime calls, how we shoot and share Live Photos and 4K videos, how we listen to streaming music, how we use social media, how we play games, how we get directions and find new places, how we pay for things, how we surf the web, do email, manage our contacts and calendars, how we listen to podcasts, watch TV, movies and sports, and how we manage our fitness and health. iPhone has become all of these things and more. And I believe we are just getting started.”
Of course, Apple also bragged about the iPhone a bit in their big iPhone anniversary acknowledgment article with a full list of bullet points bringing to attention multiple perks of the recently launched iPhone 7 and 7 Plus.
  • The world’s most popular camera is even better with a 12-megapixel lens, optical image stabilization, an f/1.8 aperture that captures 50 percent more light as well as wide color capture, all allowing for more vibrant colors with more detail even in low light, while iPhone 7 Plus also offers a dual-lens camera with Portrait mode and up to 2X optical zoom.
  • The A10 Fusion chip is the most powerful chip ever in a smartphone, with processing performance 120 times faster and the graphics performance 240 times faster in iPhone 7 than the original iPhone.
  • Stereo speakers provide amazing and immersive sound that is two times louder than iPhone 6s, with increased dynamic range of sound and a higher-quality speakerphone.
  • An entirely reengineered enclosure resulting in the first water-resistant iPhone that offers protection against spills, splashes and dust like never before.
  • The brightest, most colorful Retina HD display ever in an iPhone, with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry.

But rather the most interesting section of this entire release is CEO Tim Cook’s statement regarding the ten-year anniversary of the iPhone. Obviously, he shares how the iPhone has led the industry in terms of innovation (take that as you will), but at the end of his statement, he gives a hint at what the future of the iPhone bestows.

“iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live,” said Tim Cook, Apple’s CEO. “iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”
“The best is yet to come.” As probably everyone has heard Frank Sinatra say, Cook gives us a hint at what will become of the iPhone. Of course, every company tends to have the same mindset as Cook (“Oh don’t worry, we’re gonna be great in the future! You can count on that!”) and probably won’t say their next phone will be worse than the previous, but we’ve known for a while now that Apple’s likely gonna go big this year regarding their next phone lineup as it’s been ten years since their first model was introduced. Therefore, expect plenty more rumors in the near future regarding a lot of new and possibly exciting features coming to Apple’s now-ten-year-old product line.