Amazon’s Fire TV OS Will Make It’s Way into Actual TVs “Later This Year”

Westinghouse, Element, and Seiki are all TV makers managed by Tongfang Global, a company many may not have heard of. The products these companies make are usually available at retailers like Best Buy, Target, and Walmart, but most of you may have been blinded by all the Sonys and Samsungs floating around. But now, it’s probably a good idea to pay closer attention to these sub brands as each of the companies has announced four new 4K TVs at CES 2017 which run on Amazon’s Fire TV OS, software previously only found on Amazon-built hardware. It is not clear how each of the TVs differentiates themselves from the others, but they do come in four sizes: 43-inch, 50-inch, 55-inch and 65-inch.

Seiki (, Westinghouse Electronics ( and Element Electronics (, leading 4K Ultra HD display brands, today announced at CES 2017 a new line of 4K Ultra HD Smart TVs – Amazon Fire TV Edition, featuring the Amazon Fire TV experience and support for a voice remote with Amazon Alexa. The new Fire TV Edition TVs simplify viewing for customers by delivering a great selection of streaming and over-the-air content in one place, including access to more than 7,000 channels, apps, and Alexa skills and live TV broadcasts when used with a separate HD antenna. An on-screen programming guide makes finding what to watch easy, and with the included voice remote with Alexa, customers can use their voice to launch apps, search content, play music, control smart home devices and more.


The TVs have the features and interface you’d expect from Fire TV OS, so no corners have been cut in this case to “better suite” the experience. There’s support for streaming services like HBO, Hulu, Netflix, and Amazon Video, while the ability to stream in 4K if subscribed streaming services offer it is also possible. The TVs include a remote which has Alexa enabled, adding voice command. You can use Alexa not just to power the TV but also use it for home automation. The other way around is also possible, by using Amazon Echo to control the TV.

Even though the screens are 4K, they do not offer HDR support. This does suggest a low price, however exact costs are still unknown. The TVs will be available “later this year” on Amazon and at other retailers, so stay tuned.

Sung Choi, vice president of marketing for Tongfang Global, shares the company’s excitement with working with Amazon to deliver Amazon Fire TV Edition sets.

“Smart TVs can be cumbersome and difficult to use,” said Sung Choi, vice president of marketing, Tongfang Global. “Our new line of 4K Ultra HD Smart TVs – Amazon Fire TV Edition represent an elevated customer experience powered by the highest performance processors in the industry, a unique voice-controlled remote control, and Amazon’s cinematic viewing experience. With Amazon Fire TV built in and a voice remote with Alexa, access to movies, videos, music, gaming, and more is simple, easy, and intuitive.”