We’re making it easier for you to share what’s happening in your world. Now you can #GoLive on Twitter!https://t.co/frWuHaPTFJ pic.twitter.com/Xpfpk1zWJV
— Twitter (@twitter) December 14, 2016
A new update to the iOS and Android Twitter apps enables a new functionality we just saw launch on both Facebook and Instagram. Rather having to jump to the Periscope app, you can now broadcast live from within the Twitter app by going to the new tweet button and hitting “Live.” This comes as live broadcasting reaches its peak interest in consumers in years.
Starting today, you can create and Tweet live video from the Twitter app, powered by Periscope. To go live, compose a Tweet, then tap “LIVE” which brings you to pre-broadcast screen where you can frame your shot. When you’re ready, press “Go Live” to start broadcasting.
It’s worth mentioning that live streaming from within Twitter is powered by Periscope, so really you’ll be performing a Periscope within Twitter without jumping back and forth between apps. In addition, both regular Twitter users and Periscope users can see your broadcasts, so a wider audience can now be attracted to your live streams.
As integration with Periscope, acquired by Twitter in 2013, grows stronger and the world of going live becomes more popular, a feature like this may attract more users to the social giant’s platform and hopefully decrease the number of users already using services like Facebook Live. Of course, many users use Periscope already, so it looks like Twitter hopes their current user count increases by a large amount thanks to embedded live streaming within their official apps. Nevertheless, with an uphill battle seen in the distance for all companies looking for the perfect live streaming solution, competition will only get stiffer as time goes on and more platforms begin emerging.
If you wanna try out live streaming from within the Twitter app, get the update from the App Store and Google Play.
You can read Twitter’s full blog post below.
Go Live on Twitter!
Wednesday, December 14, 2016 | By Sara Haider (@pandemona), Sr. Manager, Software Engineering, Twitter [14:00 UTC]Live video is the most immersive way to experience what’s happening around the world. From protests and monumental moments to celebrations and things that make us LOL, we’re making it easier for you to broadcast live video – straight from Twitter.
Starting today, you can create and Tweet live video from the Twitter app, powered by Periscope. To go live, compose a Tweet, then tap “LIVE” which brings you to pre-broadcast screen where you can frame your shot. When you’re ready, press “Go Live” to start broadcasting.
Once you’re live, anyone on Twitter and Periscope can join your live video and participate in your experience. When you’re watching a live video, comment and send hearts by tapping the screen. Hearts show your support for the broadcaster.
Live video brings moments and events to life in a way that no other medium can. Exploring a new city? Find yourself in the middle of something amazing? Celebrating your team’s big end of season win? Go live on Twitter and let others experience it with you.
This update is rolling out to everyone on Twitter for iOS and Android over the coming days.
We can’t wait to see what you share live. #GoLive
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