Report: Facebook to Begin Competing Against Snapchat Stories with ‘Messenger Day’

Remember Instagram Stories? It was basically a ripoff of Snapchat Stories that Facebook brought over to their extremely popular photo and video sharing platform. Now, the social network seems to be at it again with another take on Snaps Inc.’s method of sharing moments throughout your day. And this time, the feature’s launching on Messenger.


Reportedly called Messenger Day, this feature is apparently a lot like Snapchat Stories with a focus on expressing your emotions throughout your day in an enjoyable manner. Featuring multiple stickers, filters, and more, Messenger Day brings little to the table that Snapchat hasn’t already. Of course, there’s a few tweaks made throughout in order for this take on Stories to stand out, but nevertheless it looks like Facebook is attempting to take another jab at Snapchat.


TechCrunch, who obtained the screenshots seen above by a tipster, explains how this feature works in better detail below.

Much of the feature works exactly like Snapchat Stories, with the ability to draw or add text to images. Facebook’s one big innovation with Messenger Day is the use of graphic filters as suggestions for what to share, instead of just to celebrate holidays and events or to show off your location like with Snapchat’s geofilters.

At the top of the Messenger thread list, users see a row of tiles representing “My Day” and friends’ Days they can watch, but there are also prompts like “I’m Feeling”, “Who’s  Up For?” and “I’m Doing”. Tapping on these tiles provides a range of filters “I’m feeling…so blue” with raindrops and a bubbly blue font, “I’m feeling…blessed” with a glorious gold sparkly font, “Who’s up for…road trip” with a cute car zooming past, or “Who’s up for…Let’s grab drinks” with illustrated beer mugs and bottles that cover the screen.

This feature allows people to share visually appealing images even if they aren’t great artists or especially creative. These prompts could also spur usage when people are bored, sparking their imagination.

As you can see, there’s a number of tweaks made to Messenger Day to differentiate itself from Snapchat and even Instagram Stories. However, at the core of it all, each of these features are basically the same thing: each photo or video you add to your Story every day disappear after 24 hours and there’s nothing you can do about it.

Since Snapchat isn’t available yet in Poland, Facebook is currently testing Messenger Day there to see how it responds to public use. Facebook had this to say regarding whether the feature will make its way to other territories or not alongside if it has a future.

We know that people come to Messenger to share everyday moments with friends and family. In Poland we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time.

As of now, this feature is just a test, so there’s no promise as to whether Messenger Day will even ever go live officially. However, for now, it looks like Snapchat’s got new competition that may or may not be hard to battle, depending on how you look at it.