The New York Times has released a report which states that Twitter’s currently in talks with Apple to bring NFL games to the Apple TV by ways of an official Twitter app for the platform. This is due to the social network winning the rights to stream NFL content on their platform. So since this is already in the bag, they hope to get Cupertino on board and bring exclusive football content to Apple TV users.
To bolster the effort, Twitter is in talks with Apple to bring the Twitter app to Apple TV, which would potentially let millions of Apple TV users watch the streaming N.F.L. games, according to the two people briefed on the discussions.
In theory, Twitter should be able to just publish an app to the Apple TV with the NFL content they have in mind built right inside, son negotiations with Apple shouldn’t be an issue or a step the social network has to take. However, custom product placement in the TV App Store may be in Twitter’s heads which may be the reason why Apple and Twitter are exchanging words.
A total of 10 Thursday night games will be streamed on the Apple TV as a part of this reported app. While that sounds like only a little (and it is), keep in mind that watchers will be able to stream the games totally free of charge with no payment information needed. This, I believe, is a step in the right direction as I don’t think required cable subscriptions or something similar would go over easy with Apple TV users. In addition, streaming will also be made available through the Twitter iOS app and official website.
All in all, this is a great way to introduce the 2016 NFL season. Of course, nothing’s confirmed yet by either Twitter or Apple, however as we approach the magical date of September 15th (the begin of the series in question), we should see more details emerge from this topic. Stay tuned to MBEDDED for more.
Source: The New York Times via 9to5Mac
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