“We asked ourselves, ‘What could we do that would move our customers forward with the latest and greatest technology every day?’ said Marcelo Claure, Sprint CEO. “We decided: How awesome would it be if anytime customers don’t have the latest iPhone, they are eligible to upgrade, and have it be as simple as handing us your existing iPhone and picking up a new one – all included in your monthly rate.”
As 9to5Mac pointed out, “Sprint’s new plan seems to be reaction to recently introduced and improved offerings from T-Mobile and others, while Sprint previously had an “iPhone for Life” plan that offered yearly upgrades bundled with service plans.
“Sprint is positioning the new upgrade plan as competition for similar upgrade and leasing programs available through T-Mobile, AT&T, and Verizon. The company compared its iPhone Forever program with a $60 Unlimited plan to comparable plans with yearly upgrade options from the other guys.
You can visit Sprint’s website for more information on their new plan.