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Apple Rids apple.com of Separate Store In Favor of Simpler Interface

Max Buondonno
Yesterday, Apple updated their website with a major change: the ‘Store’ tab is no longer present on the site’s navigation bar. Don’t panic, though. There’s a little shopping bag icon to the right of the bar that displays what you have in your bag, your account, etc, as seen in the picture below:
Picture

Now, when you wanna buy something, you do it right on the product page by clicking a ‘Buy’ button at the top right, as imaged below:
Picture

When you click the ‘Buy’ button, it’ll take you to the same purchasing page as it did when the Store was present.

It’ll take some getting used to for some people familiar with the old design, but I can see how much simpler it really is. 

As Mac Rumors reports, “In a statement given to TechCrunch, an Apple spokesperson said the change was done in an effort to create a simpler site for customers to learn about and shop for products. 

“We redesigned Apple.com knowing that our customers want to explore, research and shop in one place,” said an Apple spokesperson in a statement. “The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.”

All changes were made yesterday afternoon and are live in the USA and several other countries.

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